The Challenge
Activating Salesforce on Alibaba Cloud While Navigating China’s Data Privacy Landscape
A leading Luxury Jewelry Brand aimed to harness the power of Salesforce in China to elevate its social commerce and customer engagement. However, the brand faced the challenge of ensuring robust data privacy practices while deploying Salesforce Social Commerce and Commerce Cloud on Alibaba Cloud, navigating the complexities of China’s Personal Information Protection Law (PIPL).
Key challenges included:
Data Residency & PIPL Compliance
Ensuring all data collection, storage, and processing practices aligned with PIPL requirements, specifically regarding data localization on Alibaba Cloud.
Seamless Salesforce-WeChat Integration
Connecting Salesforce with WeChat to create a cohesive and engaging customer experience across platforms.
Building a Comprehensive Customer View
Developing a deeper understanding of high-net-worth individuals to enable personalized marketing and clienteling initiatives.
Maintaining Brand Consistency
Delivering a consistent and luxurious brand experience across all channels, including social media and e-commerce.
The Solution
A PIPL-Focused Salesforce Activation Strategy on Alibaba Cloud
CLD partnered with the Luxury Jewelry Brand to develop and implement a Salesforce activation strategy that prioritized data privacy and leveraged the power of Salesforce Social Commerce and Commerce Cloud, deployed on Alibaba Cloud.
Key solutions included:
Secure Salesforce Deployment on Alibaba Cloud
Migrating and configuring Salesforce Social Commerce and Commerce Cloud on Alibaba Cloud, ensuring data residency and compliance with Chinese regulations.
Composable Storefront Architecture
Building a composable storefront that allowed for the reuse of commerce content and simplified IT operations, enhancing agility and efficiency.
PIPL-Focused Data Handling Practices
Rebuilding PII-related features on Social Commerce to support robust data privacy practices and facilitate compliance with PIPL.
Commerce Data Synchronization
Utilizing the Commerce Cloud Connector to securely synchronize data from Commerce Cloud to Social Commerce within the Alibaba Cloud environment.
Seamless WeChat Integration
Integrating Salesforce with WeChat to create a seamless customer journey, enabling personalized interactions and targeted marketing campaigns.
Key Features of CLD’s Solution
Secure Salesforce Deployment on Alibaba Cloud
Migrating and configuring Sales Cloud, Service Cloud, Social Commerce, and Commerce Cloud on Alibaba Cloud, ensuring data residency and compliance with Chinese regulations.
Composable Storefront Architecture
Building a composable storefront (primarily for Commerce Cloud and Social Commerce) that allowed for the reuse of commerce content and simplified IT operations, enhancing agility and efficiency. Fully localizing sales processes for China.
Commerce Data Synchronization
Utilizing the Commerce Cloud Connector to securely synchronize data between Commerce Cloud and Social Commerce within the Alibaba Cloud environment. Integrating WeChat Pay and Alipay data flows with Sales Cloud and Service Cloud to enrich customer profiles.
Salesforce for China Connectors and Extensions
CLD’s proprietary extensions enhancing the functionality of Salesforce in China, optimized for the Alibaba Cloud environment.
PIPL-Focused Data Handling Practices
Implementing robust data privacy practices across all Salesforce clouds to support compliance with PIPL.
Seamless WeChat Integration
Integrating Salesforce with WeChat to create a seamless customer journey, enabling personalized interactions, targeted marketing campaigns, and efficient customer service.
The Results
Enhanced Customer Engagement, Increased Sales Leads, and Robust Data Privacy Practices
Personalized Experiences Boosting Engagement
Delivered more engaging and personalized experiences across all touchpoints, fostering stronger customer relationships and brand loyalty through integrated Sales, Service, Commerce, and Social Commerce experiences.
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Increased Sales Leads & Conversions
Generated a significant increase in qualified sales leads through targeted social commerce campaigns, improved sales processes, and AI-powered personalization.
Robust Data Privacy Practices on Alibaba Cloud
Implemented robust data privacy practices by deploying Salesforce on Alibaba Cloud, supporting compliance with PIPL and building customer trust across all Salesforce clouds.
Streamlined IT Operations & Increased Agility
Simplified IT operations through the use of a composable storefront and reusable content, enabling faster deployment and greater agility.
The Security
Ensuring Data Compliance and Streamlined Operations in China
CLD understands the critical importance of data privacy and compliance in the Chinese market, especially with regulations like PIPL. We provide comprehensive solutions and expert guidance to help you navigate the complexities of PIPL compliance when activating Sales Cloud, Service Cloud, Social Commerce, and Commerce Cloud on Alibaba Cloud. Our expertise supports your efforts to implement robust data privacy practices, including those related to data localization, consent management, and secure data handling within the Alibaba Cloud environment.
Secure Salesforce Deployment on Alibaba Cloud
Ensuring data residency and compliance with Chinese regulations by deploying all Salesforce clouds on Alibaba Cloud.
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Implementation of Robust Consent Management
Providing tools and guidance to implement transparent and user-friendly consent mechanisms across all customer touchpoints.
Data Minimization Strategies
Helping the brand to collect only the necessary data for providing personalized services and enhancing the customer experience across all Salesforce clouds.
Ongoing Compliance Support
Providing ongoing guidance and support to help the brand adapt to evolving PIPL regulations and maintain robust data privacy practices.
Our solutions are designed to support your organization’s efforts to comply with PIPL. It’s important to note that achieving and maintaining compliance is an ongoing process that requires a comprehensive approach, including internal policies, employee training, and regular audits. CLD provides the tools and expertise to help you build a strong foundation for data privacy and compliance when leveraging Salesforce on Alibaba Cloud in China.
